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Business Writing in the Digital Age, by Natalie C. Canavor
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Natalie Canavor presents a step-by-step system that shows what to say and how to say it, along with practical techniques to improve writing skills. The book builds confidence, and provides a solid foundation that applies to traditional media such as letters and proposals, and also to email, blogs, web sites, social media and PowerPoint. Readers develop tools to keep improving on their own, and to handle new communication channels as they emerge.
- Sales Rank: #500059 in Books
- Published on: 2011-10-20
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .67" w x 7.52" l, 1.14 pounds
- Binding: Paperback
- 320 pages
About the Author
Natalie Canavor is a business writer, author and communications consultant whose background includes journalism, magazine editing and public relations. Throughout her career she has originated programs to share the benefits of good writing. Today she conducts workshops on writing-for-results for business audiences and teaches Corporate Communications Writing at New York University.
A specialist in strategic messaging, she helps businesses tell their stories effectively through print and online media. Her own byline has appeared on hundreds of features and columns in the New York Times, Newsday, Communication World and a host of business and technical publications. She also wrote a six-year column on better writing for the International Association of Business Communicators’ CW Bulletin, read online by 16,000 professionals worldwide.
As a national magazine editor she created four successful start-ups, including Today’s Filmmaker, Videography, and Technical Photography. As a corporate communicator, she built and directed a 14-person department for New York State’s largest educational agency. She counseled top management and local school leaders on communication strategy, oversaw all print and e-media, and developed communications-skills training programs.
She is co-author of a popular book for businesspeople, The Truth About the New Rules of Business Writing; and earlier, wrote the best-selling How to Market Your Photographs. Her work has earned dozens of national and international awards for articles, video scripts, web sites and publications. She is former president of the International Association of Business Communicators/Long Island, which recognized her as Communicator of the Year, and a founding officer of IABC’s Heritage Region.
Most helpful customer reviews
4 of 4 people found the following review helpful.
a great resource
By Charles
In the digital age we've all become writers. To succeed in today's hyper-competitive marketplace everyone needs to be able to craft a strong, clear message. Business Writing in the Digital Age is the guide for all professionals - not just folks in communications - to sell, inspire, persuade and present. Ms. Canavor breaks down the writing process into clear, logical, easy-to-follow steps. Her techniques will clarify your writing and illuminate your message. You won't just be writing better, you'll be thinking better.
3 of 3 people found the following review helpful.
Rule One for teaching writing: Use this book as a text!
By Greg Zerovnik
Canavor and Mierowitz do a wonderful job of orienting people to the ins and outs, ups and downs, and vital essentials for writing professionally in today's media-saturated workplace. They cover everything from Tweets and emails to blogs and proposals. The book is long enough to provide full coverage and short enough for students to actually get through in less than a typical college quarter. It's written in a very approachable style. I use this as one of my texts for a graduate course in Professional Writing, and I recommend it to one and all.
1 of 1 people found the following review helpful.
The Ultimate Guide for All New Media Writers
By Jamielynn
This book is a great investment. Natalie Canavor's Business Writing in the Digital Age will teach you practical and creative strategies for tackling any form of written communication. She emphasizes simple ways to say what you want to say powerfully. This book will help you hone your writing skills, create meaningful marketing text, communicate effectively, and build better relationships with your business affiliates. After implementing several of the tactics suggested in this book, I found my clients and associates were more receptive to my emails, my messages became clearer, and my digital image improved.
I highly recommend this book to anyone trying to improve written communication skills. The chapter on formal email would be especially helpful for anyone entering a business environment for the first time.
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